Three years after leaving audiences in stitches -- shocking and offending others in equal measure -- with 'Borat,' Sacha Baron Cohen is back at again with the even more incendiary and controversial 'Bruno.' It's the last leg in a trilogy of sorts for Baron Cohen, who's now made three full-length features from the triad of characters he created on HBO's cult classic 'Ali G Show.' You're forgiven -- and lucky -- if you didn't see the disappointing, straight-to-DVD 'Ali G Indahouse,' featuring the show's most hilarious character, a clueless (of course) British hip-hopper, in a decidedly non-hilarious adventure comedy (think the worst of 'SNL' spin-offs).
'Bruno,' however, follows the same blueprint that made 'Borat' such a smash: Oblivious foreigner travels to America for showbiz glory, exposing the deep-seated prejudices of The States (and finding love!) in the process. Of course in the world of Baron Cohen, sociological experiments come with a side of giant bare asses or talking penises. We break down the differences -- and many similarities. (Warning: mild spoilers ahead.)
– By Kevin Polowy
The Characters
'Borat': Sexist and anti-Semitic Kazakh TV news show personality
'Bruno': Flamboyantly gay and anti-Semetic Austrian TV fashion show personality
The Plotlines
'Borat': He's sent to the U.S. by the Kazakh Ministry of Information to film a special on American customs and culture.
'Bruno': Blacklisted by the Viennese fashion scene, he travels to the U.S. to become a celebrity.
The Locations'Borat': After landing in New York -- scaring pedestrians with his friendliness and letting loose a chicken on a crowded subway -- he spends most of his time in the Heartland and Deep South.
'Bruno': After landing in Los Angeles -- scaring focus groups with his explicitly gay-themed TV show and pulling a human baby out of a box at the LAX baggage claim -- he spends most of his time in the Deep South, with one bold journey to the Middle East.
The Sidekick
'Borat': His plus-size producer Azamat Bagatov (Ken Davitian), who just barely puts up with him.
'Bruno': His bookish assistant Lutz (Gustaf Hammarsten), whose unyielding devotion in part stems from the serious crush he has on him.
The Love Story
'Borat': After discovering 'Baywatch' on a hotel TV, the married Borat becomes obsessed with Pamela Anderson, even attempting to kidnap her. But true love is just around the corner, with a plus-size African-American prostitute.
'Bruno': Dumped by Diesel, an Asian-Austrian man half his size, he's oblivious to Lutz's longing for him. (Though upon the realization that John Travolta, Tom Cruise and Kevin Spacey, "America's most famous celebrities," are straight, he visits a "gay converter.")
Get 'Bruno' showtimes & tickets
Watch exclusive 'Bruno' clip
See Bruno's best 'Ali G' moments
Asylum: Funny, or fanning flames of bigotry?
Watch exclusive 'Bruno' clip
See Bruno's best 'Ali G' moments
Asylum: Funny, or fanning flames of bigotry?
The Shock Humor
'Borat': A scene involving the lodging of Borat's face into Azamat's bare ass (in front of a stunned hotel conference crowd) provoked hysteria among audiences.
'Bruno': A much briefer scene involving a talking penis is provoking a similar reaction. There's also an endless stream of gay sex gags, many involving an exercise bike-turned-pleasure device.
Most Outrageous Stunts'Borat': He naked wrestles his producer throughout a stunned New York hotel; returns from the restroom at an etiquette dinner party with a bag of human feces; attempts to kidnap Pamela Anderson and shove her into a "traditional marriage sack"; butchers the national anthem in front of a rabid rodeo crowd
'Bruno': He corners former Republican presidential candidate Ron Paul in a hotel room and attempts to seduce him; tricks Paula Abdul into sitting on his Mexican "furniture" -- actual Mexicans; appears on a 'Jerry Springer'-like talk show with his adopted black baby, OJ; goes at it with another man in front of a rabid caged fighting crowd
The Controversy
'Borat': The film was banned in all Arab countries except Lebanon; It was also shunned in Kazakhstan, though its popularity has reportedly made the Eastern European government "reevaluate their long-running condemnation of Baron Cohen." The Anti-Defamation League also released a statement about the film's portrayals of anti-Semitism.
'Bruno': The Gay & Lesbian Alliance Against Defamation (GLAAD), stating the film "does not unmask stereotypes," asked Universal to add a message encouraging tolerance to its end; the studio declined. A scene depicting Bruno interviewing La Toya Jackson about Michael Jackson has also been cut from the movie since the pop star's death. [more]
The Lawsuits
'Borat': The film's producers have been sued by two University of South Carolina frat brothers, one of the New York pedestrians scared of Borat, Macedonian singer Esma Redzepova and Romanian villagers, among others.
'Bruno': An elderly woman is suing Baron Cohen, claiming she was "crippled" by the actor during a charity bingo stunt that didn't make it into the final cut. Stay tuned for more.
How do you think 'Bruno' stacks up against 'Borat'? Sound off below.
Reader Comments (12)
tina at 2:45PM on Jul 10th 2009
Borat was way better-Bruno has many funny parts but just doesnt stack up.
Katie P at 7:00PM on Jul 10th 2009
Borat was great, Bruno on the other hand was HORRIBLE. no where near as funny, forced comedy and all about gay sex & his penis. very few funny parts but totally not worth the money or time. commercial better than the whole movie.
suchaspapi at 1:29AM on Jul 12th 2009
Bruno was much funnier then Borat , you miss some of the movie because you laugh so much ... Borat was good , but Bruno is true genius
straightdave at 9:19AM on Jul 12th 2009
Borat was FAAR superior! Bruno had many funny parts but theres no way it compares to the originality of Borat.
BJackel at 12:40PM on Jul 12th 2009
Borat was stupidly funny. Bruno is stupidly disgusting, not funny and downright pornographic. It's too bad because it could have had potential, it was just sophomoric with a pornographic spin. If you like watching gay male porn, this one's for you. If not, don't waste your money, even on the rental.
Henry at 8:15PM on Jul 12th 2009
BORAT is way BETTER period
Mike at 12:28PM on Jul 13th 2009
What do you mean, "think the worst of 'SNL' spin-offs" ??? Despite the difference in lifespan, I've had more genuine, consistent laughs with Ali-G than with SNL, easily.. SNL, with thier sub-par comedians looking straight at cue cards and cameras, giggling like amatuers in the most dry, ineffective attempts at abstract comedy (I have to assume it's supposed to be abstract).
I'd take an Ali-G interview over Jimmy "what were they thinking" Fallon any day!
Polowy at 12:33PM on Jul 13th 2009
That was in reference to 'Ali G Indahouse' (the movie), not 'Da Ali G Show' (the TV series), which I'd have to agree with you, is funnier than 'SNL.' But as said, the movie is more in line with bad 'SNL' spin-offs.
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Isobel at 11:36AM on Jul 14th 2009
that's such a Samantha thing to say......
Paige at 7:53AM on Jul 15th 2009
Borat was hilarious, bruno was horrendous. Borat had this constant humor, but in bruno they basically got rid of all the remotely funny parts in the first 10 minutes then it was just gross. It was basically a porno.
jimi at 10:03PM on Jul 24th 2009
BRUNO is fabulous: I was in tears for most of it; too cool for school!