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    Lionsgate Plans Aggressive 'Precious' Release for Thanksgiving

    "Is America ready for a movie about an obese Harlem girl raped and impregnated by her abusive father?" The New York Times magazine asked recently. We'll soon find out.

    Thus far, Oprah and Tyler Perry's endorsement of 'Precious: Based on the Novel Push by Sapphire,' combined with positive word of mouth, has led to packed theaters. Lionsgate plans to expand the release of 'Precious' to between 800 and 1,200 theater screens by Thanksgiving Day. 'Precious' was acquired for $5.5 million by the Vancouver-based niche movie studio after its triple award win at Sundance.

    Last weekend 'Precious' exceeded box office expectations bringing in $1.8 million in just 18 theaters, averaging $100,000. Not bad for a couple of days. That record opening gave the Lionsgate-distributed film the third best live action per-theater-average of all time after 'Dreamgirls' and 'Brokeback Mountain.'

    The film's soundtrack, produced by director Lee Daniels along with Mary J. Blige and presently available online, will be available in stores on November 23, taking advantage of the national release.

    While the $5.5 million investment is on the verge of becoming very profitable, can a movie this dark maintain its buzz through the holiday season?

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